Deena is a Principal Strategic Consultant who, with more than 12 years of hands-on experience in advocate marketing and customer engagement, is often referred to as a world-leading expert and pioneer in advocate marketing theory and practice.
Deena is a former journalist (Bachelor of Applied Journalism, Hons. 2003) and academic (MA Comms, 2007) who spent several years researching one of the cornerstones of advocate marketing: social capital theory.
Her guiding professional principle is to make leading-edge marketing philosophies and practices accessible and actionable for the everyday marketer.
She brings an exceptional breadth and depth of expertise and experience to Compass CX as founder and principal strategic consultant.